Tuesday, August 01, 2006

We have created, for the first time in all history, a toy of pure ideology...

This just slays me.

PodBrix is selling a toy recreation of the Apple "1984" Super Bowl ad which introduced the Mac.

According to the maker, "this brick-based work is inspired by the classic TV commercial and features over eighty parts. A static LED backlit movie screen complete with a minifig style 'Big Brother' completes the effect." Illuminating the LED requires three AA batteries, which are not included in the $198.99 price for the set. There are only 100 of the sets being made, so they'll probably disappear quickly even at that price.

The ad was originally seen in non-toy form. The Wikipedia entry for this commercial includes a spoiler warning. That slays me too.


  1. This is the coolest thing I've seen ... well, since the iShirt.

    They're probably selling out as I type this.

  2. Yep, they're all gone.

    I wonder if the next set will be miniature figures of John Hodgman and Justin Long standing in front of a white background? Just a thought...


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